Free MP3: "Top 5 Ways to Increase Landing Page Conversion Rates"
Posted by Richard Stokes on March 28, 2008 to
What if there was just one change you could make on your site that could increase sales by 22%?
A simple change that would cost you next to nothing and would increase your ROI across every AdWords ad, every banner, and any other marketing channel you use?
Chances are, there are not just one of these changes - but many.
In this free MP3 download, Stephen Tournquist, Research Director for Marketing Sherpa, and Richard Stokes, President and Founder of AdGooroo, talk about several areas you can improve on your site including:
- Optimizing your registration and checkout forms
- Common mistakes with submit buttons and a four-step process you can use to find the perfect buttons for your forms
- What eyeflow is and what makes it so important
- How many columns should your pages have?
- How font size, style, and color can impact your sales
- How third-party "trust" seals can actually hurt your sales (and how to find the right trust seal for your site)
Audio (MP3, iPod/iPhone compatible)
Slides and case studies
Did You Know?
Founded in 2004, AdGooroo is the original Search Engine Intelligence company. Our services help over 2,000 global advertisers excel in PPC, SEO, and Display Advertising.
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