Posted by Richard Stokes on May 21, 2010 to Features, SEM Insight

We are excited to announce four new features available to all new SEM Insight subscribers!

New Ad Formats

We've recently re-architected our systems to detect new, experimental formats in use by the search engines. So over the next few weeks, you will begin to see new ad formats in your reports (some will start showing up as soon as tomorrow - May 22, 2010). Here are two examples (Click to enlarge images):

Phamaceutical Ads

Site Link Ads

PPC vs. Natural Messaging Report

This new report shows you how your PPC ad copy stacks up against your landing page URLs. This is particularly important as studies have shown aligning your paid and organic messaging can increase conversions by as much as 40%.

To access this new report, click on PPC vs. Natural Report -> Natural URL vs. PPC Ad Copy (tab):

Three Tier Client Sub-Accounts

Larger agencies now have the ability to create a hierarchy containing three tiers of accounts:

• Master Account
• Group Account
• Individual Client Account

A Master Account allows you create a single account which has access to all AdGooroo accounts across your agency. For instance, a Master Account administrator could create group accounts for regional departments scattered throughout the world.

These Group Accounts in turn manage individual client accounts. A Group Account administrator can easily switch between client accounts without requiring a separate login.

Finally, Client Accounts contain reports specific to a particular client. The login credentials can safely be shared with clients because they cannot access other client accounts.

To set up and allocate licenses between these different types of sub-accounts, navigate to Manage My Account -> Manage Account -> Client Accounts (tab).

Custom Aggregations

AdGooroo subscribers can now group related domains into a single data point on their reports. This is useful if you advertise on multiple domains (such as "www.example.com" and "shop.example.com"). Statistics are aggregated on the group and keyword reports, but you can still drill into the individual advertisers as necessary.

To use this feature, simply give two or more advertisers the same label using the Display Settings dropdown:

After you refresh the page, your reports will aggregate those advertisers on both the charts as well as the report tables:

If you need to drill into an individual advertiser, just click their icon and a popup will ask you which one you'd to see more detail on:

Coming next week: major updates to Link Insight!

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