Impression Share and Traffic Estimates

SEM Insight™ imports traffic estimates for your keywords from the major search engines, giving you another way to zero in on traffic opportunities.

Your AdGooroo SEM Insight reports are automatically integrated with the major search engines. We import the latest traffic estimates for each of your keywords and overlay this data on your reports.

With this data, you can easily see how much traffic you're capturing and more importantly, how much more remains untapped (this information is available for each of your competitors as well). The screenshot below is taken from the PPC Advertiser Detail report. The campaign analysis section contains estimates for the total search volume in your industry as well as both the captured and missed impressions:

On the same report is a table which shows the detail for each of your keywords. In the screenshot below, we've sorted this table by "missed impressions" from highest to lowest. This allows us to prioritize the biggest keyword opportunities. This report is updated every day, so you'll always have a plan of action available to you.

For yet another way to visualize this data, see our Tornado Report.

Keyword traffic data is subject to availability (the search engines do not provide estimates for all keywords). For keywords where this data is not available, you can use AdGooroo's proprietary coverage metric as a substitute. AdGooroo currently integrates with Google, Yahoo!, and MSN Live Search in all of our supported countries.