An important part of natural search engine marketing consists of a constant assessment of your website's ranking in selected keywords. However, gathering this information for more than a few dozen keywords is a tedious and manual process. AdGooroo alleviates this problem by automatically recording the top 100 natural rankings for all monitored keywords.
Automatic monitoring (time and cost savings)
There is no need to manually refresh your data, as our software automatically records all of your organic rankings every few days. This frees up your (or your campaign managers') time to complete more productive, revenue-generating tasks.
Graph historical rankings over time
The old adage, "A picture is worth a thousand words" has never been so true. Your natural rankings report includes customizable graphs which can be used to visualize your ranking over time, compare that movement against competitors, and convincingly present this data to clients. Historical charts are also a powerful tool that can be used to validate the effect of website changes and linking strategies over time.
The following features are available to SEM Insight Customers only:
Track Natural Rankings For Any Company
The Natural Ranking report enables you to not only track all of your own rankings, but those of your top competitors as well. This report can be used to expose their organic marketing strategy and identify new potential sources of high-profit traffic. View either all keywords for a given URL, or compare all URLs for a desired keyword. It also records rankings for new competitors or competitors of whom you weren't previously aware.
Identify authoritative link exchange partners
AdGooroo's new inbound linking report gathers the top incoming links (including pagerank) to your top 25 competitors and displays it on a single uniform report. This information makes it easy for a campaign manager or webmaster to exchange links with sites that are considered to be authoritative by the search engines.
Top-down and Bottom-Up Reporting
Most SEO tools allow you to conduct "bottom-up" (ie: keyword level) reporting only. While this information is invaluable, relying solely on it makes for lots of extra work. With AdGooroo, you can complement your SEO efforts with strategic, "top-down" reports. These reports allow you to see who has the most effective organic strategy across your entire industry. By emulating what these competitors are doing right, you will experience rank improvements across all of your targeted keywords - not just a few at a time.
Benchmark any two campaigns
AdGooroo's natural ranking reports also allow you to benchmark your campaign directly against any competitor, showing you on a single report how your rankings compare to theirs.
Perform keyword gap analysis
Not only does AdGooroo show you where you are currently ranking, it shows you the keywords in which you aren't ranked at all for all search engines and regions. This report is a must-have for those trying to rank well on international search engines.
Monitor multiple search engines and countries
It's a little known fact that on Google and Yahoo, the natural rankings vary across countries. While your site might rank well on Google US, it may not show up at all on Google UK (a significant portion of the European market). AdGooroo's Natural Rankings report allows you to quickly discover these discrepencies.
AdGooroo: The leader in Search Engine Intelligence. Our keyword tracking service allows you to find competitors' keywords, identify top ad copy, diagnose campaign problems, track PPC and organic rankings, fight trademark infringement, and more...
“Based partially on your data, we have moved the site from a no-show, to 5th place, to #1 in a relatively crowded space in a couple of months.”
Scot Robnett
inSite Internet Solution
“Today, our use of AdGooroo tools sets us apart from most agencies”
Mike Lee
Director of Strategic Partnerships
DoubleClick Performics