Top Ad Copy Reports
In early 2008, the AdGooroo research team set out to create an algorithm which could identify the top performing ads in any industry without relying upon panel data or statistical sampling. We discovered "tell-tale" signals buried deep within past impression data that were frequently given off by ads with high quality scores and clickthrough rates.
We wrote software to analyze these signatures. This became the basis of our "Top Ad Copy" report, a patented technology which is available only to AdGooroo SEM Insight customers.
This report analyzes the prior 30 days of ad impression data to produce a short list of ads which are likely to exhibit abnormally high clickthrough rates. These ads can then be split-tested and refined to improve quality scores, ad placement, and ad coverage both at the campaign and individual keyword level.
Read our study on writing powerful ad copy for more information about the methodology behind this report.
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