Link Insight: Account Summary

When you log in to your Link Insight account, you'll receive a summary of your link building progress at the top of the Overview page:

This summary contains several important data points:

Domain Strength - this number, which ranges from 0 to 100, tells you how prominent your site is in the search engine results for your country. By clicking the chart icon next to it, you can also track your historical progress.

Trust Links - Trust links are the most important links you can acquire. They are also the most difficult to attain.

Social Links - This number measures the links you have acquired from social media sites. These can be particularly helpful for smaller sites as well as sites trying to generate organic "buzz".

Geo Links - These are links attained from country-level TLDs outside of the US or Canada. These can be very helpful when trying to rank internationally.

Other Links - These represent links which have not been placed into other categories. These links can range from modestly bad to modestly good, but if you are careful in choosing only the most relevant ones for link pursuits, this category can be an excellent source of backlinks.

Note: Spam links aren't included in your account summary. Why? Because our research on backlink quality has shown that spam links have no correlation whatsoever with organic search rankings and there is little reason to pursue them.