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Identify Top Competitors With Industry Maps

AdGooroo's industry maps give you a simple way to get a handle on even the largest campaigns. They tell you instantly which advertisers are your true competitors and which you can ignore.

AdGooroo plots all advertisers within a particular industry on a chart like the one below. The left axis represents coverage (frequency of all search engine impressions that a particular advertiser receives). The bottom axis represents rank; highly ranked advertisers appear to the right, while lower ranked advertisers appear to the left. The goal of any search engine advertiser is to be as close to the upper right as their budget will allow.

As you can see from this industry map, the dominant advertisers in the home mortgage industry at the time we took this screenshot were lendingtree.com, eloan, and countrywide. The top five advertisers were clearly dominating the industry, despite the presence of over 220 other competitors. The side charts provide ancillary information: The upper-right chart depicts Lendingtree's historical rank and coverage, while the lower-right chart shows the relative level of competition in this industry (which seems to be tapering off a bit over the previous 60 days).

These industry maps are available for any industry, across many search engines and countries. Maps depicting both PPC and Organic activity are available to our subscribers.

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