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Track PPC Rank and Coverage Statistics

Are you running a large, complex advertising campaign? If so, chances are AdGooroo will help you generate significantly more traffic within days of signing up.

Large campaigns often have a number of keywords which receive only a small percentage of the available impressions, despite campaign budgets that can allow for more. Regardless of how high the bid, ads are often shown less than 100% of the time on Google and other search engines because of low click-through rates, poor ad copy, sub-optimal campaign structure, and competitors' successful track records.

These "underexposed keywords" are particularly problematic for PPC advertisers, because they represent either a real or potential loss. If these keywords have a positive ROI, the advertiser is missing out on lucrative traffic. And if the keywords are unprofitable, the advertiser is bidding too high and taking a loss on every click. This is a lose-lose proposition!

AdGooroo immediately identifies these keywords so you can take corrective action for immediate traffic increases in your campaigns.

The chart below shows a campaign map for a high-budget search engine advertiser. The keywords shown at the bottom of the chart are underexposed because this advertiser's PPC ads are showing up only a small percentage of the time. Surprisingly, this is in spite of the fact that the bids are high enough to put many of these ads in the top positions. This advertiser could substantially increase its PPC traffic without any increase in cost per conversion by addressing each of these problem keywords individually.

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