Find Keywords Where Your Ads Have Stopped Appearing

Quickly find the keywords in which your ads are not appearing with our "Missing Keywords" reports.

If you've ever experienced an unexplained decline in traffic, the Missing Keywords report may put an end to your frustration. This report shows you the keywords in which your ads have stopped appearing or have fallen off of the first page of results.

Reasons Why Your Ads May Stop Appearing

• Low clickthrough rates
• Competitors out-bidding your ads
• Poor quality scores
• Extreme variance in clickthrough rates in different regions/countries
• Editorial policy violations

Don't Trust Your Campaign Performance Reports

Whether you are running an AdWords, Yahoo!, or Bing campaign, it's not always easy to determine the keywords where your ads aren't appearing. It's even harder to distinguish the keyword phrase in which your ads have dropped off of the first page of results as the Google and Yahoo reports generate inconsistent ranking statistics. Also, your ads may appear in one region, but not another due to poor historical clickthrough rates.

Further complicating the matter is that sometimes the search engines report that your ads aren't appearing (usually due to low quality scores), when in actuality an ad from an entirely different keyword is being served.

The Missing Keyword and Ad Copy Reports are powerful tools which help you clear through the confusion because they show you exactly what your end users are seeing.

This report is available for both PPC and Organic rankings.

The Natural Missing Keywords Report shows you keywords where you are not currently ranked.