AdGooroo Get the Edge in Search Marketing

Free 10 Day Trial Client Login

Find and Fix Common Campaign Problems

Have you ever stepped away from your campaign for awhile, only to find unexpected problems when you returned? Most search marketers have experienced the frustration of finding that their ads have stopped running for valuable keywords weeks or months after the fact.

Wouldn't it be nice to have someone looking over your shoulder, doing the tedious work and watching your campaigns like a hawk? Someone who sifted through all of your keywords, only told you when you had a problem, and never missed a beat?

AdGooroo's new PPC Alerts feature is designed to do just that.

Imagine Running Over 7,000 Tests a Day on Your Search Campaign!

Every day, this service analyzes your performance data, running 35 diagnostics against your campaign. Each diagnostic has between 4 and 6 variations, making over 140 distinct tests in all. These are applied to every keyword, every search engine, and every region in your search marketing campaign.

For a small PPC campaign running just 50 keywords on Google US, that's over 7,000 tests a day... far too many for even the most dedicated and ambitious search manager to ever keep up with. To put it in perspective, if you could run the same test in by hand in Excel in three minutes, it would take you 14 days (without breaks or sleep) to complete just one set of tests!

How It Works

The heart of this magic lies in the data we collect about your online advertising.
We start with your coverage and rank data, gathered directly from the search engines using our proprietary technology (Coverage and rank are two important statistics which indicate how often end users are seeing your ads).

Next, we import your daily campaign data directly from your search marketing account. Specifically, we look at statistics such as the number of clicks and impressions you're receiving, your total costs, clickthrough rates, and how much you're paying for each visitor.

With all of this data in hand, we then proceed on to the next phase of statistical analysis. Here we look at the performance of each statistic over the prior 30 days, to see if we can detect trends in the data.

If we find a trend, we look for two things: a direction (up or down) and a confidence interval. An example analysis for Google's Average Position statistic is shown in the following graphic:

This graphic shows both a statistically significant trendline heading down as well as the upper and lower 95% confidence bands around it.

From this chart, we can conclude several things:

• Your ad is currently showing up on Google (good)
• Your ad is on the first page (good)
• Your average position is heading down (bad)
• Although it's heading down, you have some time to deal with it - it's not so critical that you need to drop other things and tend to it right away.

In contrast, the following chart illustrates a critical alert. On this, you can see the clickthrough rate (CTR) for this keyword has been dropping rapidly over the past 30 days. The search engines consider advertisers with high CTR to be more relevant and reward them with cheaper bids and higher rankings, so it's vitally important to your success that this negative trend in CTR be fixed as quickly as possible (and in this particular case, AdGooroo would flag this as a critical alert to let you know to take action quickly).

Availability

AdGooroo Express users now have full access to this functionality. We're finalizing the changes to the account management pages to allow SEM Insight users to integrate with multiple search engines and countries and expect to make this fully available by the end of 2007 (In the meantime, a sub-set of the alerts are available). We encourage all subscribers to take advantage of this valuable technology to further increase their advantage over the competition!

• Username:
• Password:
•