AdGooroo Trademark Investigations

The trademark litigation process sometimes requires proof of infringement. In addition to our standard infringement reports, AdGooroo now offers subscribers the ability to silently collect timestamped screenshots of bidding and ad copy incidents.

Upon learning of a possible infringement, AdGooroo Trademark Insight subscribers can now automatically collect up to 24 screenshots of the actual search results pages as seen within the targeted country (over 45 countries currently supported). The first screenshot is usually available within five minutes and the full set are sent via email after 24 hours.

How to start a trademark investigation

Begin by navigating to an AdGooroo Trademark Insight detail report. On the rows which contain keywords, you will see a small camera icon. Clicking this icon will open a popup balloon which will contain a second camera icon as well as links to any prior investigation results. Click the camera icon to initiate an investigation:

Wait a few minutes and refresh the page. You should now see an icon and link to view your investigation in process. Clicking the icon will open up a series of screenshots (click image below to enlarge):

Above the screenshot is the timestamp. At the upper right are "Save As" and "Close" icons. If you have multiple screenshots (one screenshot will be taken approximately every 30 minutes), you will also see "back" and "next" icons at the lower right of the screenshot.

A few other helpful tips about trademark investigations:

• You do not need to manually thumb through and save each screenshot. The full set will be emailed to you in a .zip file after 24 hours.
• Screenshots are available for up to 90 days. Be sure to save them locally as they are deleted and cannot be recovered after this time.
• The screenshots will be taken based on your currently selected search engine and region. Use the toolbar to select a different search engine or region prior to initiating an investigation if so desired.