FAQ

1. What does AdGooroo do?
2. What is AdGooroo SEM Insight?
3. What is AdGooroo Trademark Insight?
4. What is AdGooroo Express?
5. How many keywords should I monitor with AdGooroo?
6. Is AdGooroo a bid management service or conversion tracking tool
7. Does AdGooroo click on ads?
8. Can you manage my campaigns for me?

1. What does AdGooroo do? [TOP]

AdGooroo offers several products. Our most popular product, SEM Insight, provides competitive intelligence to search engine marketers and is typically used by search marketing agencies, consultants, and large, brand-name advertisers. SEM Insight can also be integrated with Google AdWords. Advertisers who choose this option receive additional campaign optimization reports and one-click charting tools.

AdGooroo Express is intended for smaller Google AdWords advertisers. This service provides campaign optimization and charting tools, but less competitive intelligence reporting than SEM Insight.

Trademark Insight provides brand name advertisers and their service providers with a way to identify unauthorized use of their trademarks on the search engines.

2. What is AdGooroo SEM Insight? [TOP]

AdGooroo SEM Insight fills in the missing piece in your PPC campaigns. It maps out the advertising landscape and provides answers that were previously unavailable. At a tactical level, it is useful for all of the following:

Identifying all competitors in a given marketplace
Finding competitors keywords
Tracking the ad copy and landing pages
Providing a look into their campaign strategies
Identifying keywords in which your ads have slowed or stopped
Finding niche markets and keyword categories
Benchmarking any two campaigns side-by-side
Spotting trends in campaign data
Monitoring PPC rankings
Monitoring Organic rankings
Finding competitors' incoming links

At the strategy level, SEM Insight can help to answer questions such as the following:

Where, when, and how much are my competitors advertising?
What new competitors are entering my industry?
What new campaigns have my clients, prospects, or competitors launched in the past week?
What keywords are my competitors targeting?
How am I positioned relative to my competitors on my most profitable keywords?
What are the biggest areas for improvement in my campaign?
Are any of my competitors making unauthorized use of my trademarks?
How have my competitors changed their ad copy over time?
How does my campaign compare to my top competitor's?
Are my competitors infringing on my company's trademarks?

Click here for more information on AdGooroo SEM Insight

3. What is AdGooroo Trademark Insight? [TOP]

AdGooroo Trademark Insight is a service designed to detect unauthorized usage of trademarks on the search engines.

Brand names are usually some of the most profitable keywords to target on the search engines. Competitors know this and will often target your trademarked terms or use them within their ad copy to divert some of your potential customers to their sites. These customers may then go on to purchase from your competitors or even give up their search altogether.

When you fight trademark infringement, you...

Increase your online revenues

Protect your brand

Stop diversion of traffic to copycat websites

Make it harder for competitors to counterfeit your offerings, services, and products

As valuable as these benefits may be, protecting your trademarks is a tedious process that consumes you or your employees' valuable time. Until recently, the only way to identify trademark infringement was to hire someone to manually click on one search engine page after another while looking for infringing ads. Sometimes that person is a highly-skilled campaign manager, but often it's a highly-paid associate at your company's law firm.

AdGooroo Trademark Monitoring solves this problem and saves your company time and money. Our automated agents monitor all search engine advertising on a 24/7 real-time basis and alert you to all unauthorized trademark use. AdGooroo automatically records all infringement and produces both executive and detail-level reports suitable for legal documentation. It will also automatically generate infringement complaints ready for submission to the search engines.

Click here for more information on AdGooroo's trademark monitoring service.

4. What is AdGooroo Express? [TOP]

AdGooroo Express is designed to provide advertisers with smaller budgets access to some of the same technology that larger advertisers enjoy at a much lower price point.

Express offers the following benefits:

Find your competitors keywords
Fix 35 common pay-per-click campaign problems
Identify your top 100 competitors
Monitor clicks, costs, conversions, and more
Automatically track your natural and PPC rankings
Chart every aspect of your campaigns with a single click

We designed AdGooroo Express to provide the greatest benefits with the least possible time commitment. Advertisers or agencies who wish to maximize every aspect of their search marketing should see SEM Insight.

5. How many keywords should I monitor with AdGooroo? [TOP]

To use AdGooroo properly, you must monitor a sufficient number of keywords. By picking a larger number of related keywords in each group, you will automatically filter out advertisers who are not true competitors and receive a better snapshot of the advertising landscape that reaches the customer segments you're targeting. Ideally, each keyword group you track should have around 100 keywords. Choosing fewer than 25 will give you poor results.

Either the number of keywords you currently advertise in or your budget can be useful metrics to determine the overall number of AdGooroo keywords you will need. If your campaign already has significant keyword buildout (ie: thousands or tens of thousands of keywords), then usually about 5% of these keywords should be tracked within AdGooroo.

If you campaign is generating high-traffic, but has a limited number of keywords (25-200), then all of your keywords should be entered. AdGooroo will then be able to help you build out your keyword list and reduce your cost per acquisition over time.

You will also need more keywords if you wish to monitor multiple search engines or regions. Your account is charged for each keyword, search engine, region you select. So monitoring a single term on both Google and Yahoo within the US and UK counts as 4 keywords total.

6. Is AdGooroo a bid management service or conversion tracking tool? [TOP]

No. AdGooroo does not provide bid management or conversion tracking, although the information it provides is extremely powerful when used in conjunction with your current software. In the hands of a skilled paid search marketer or agency, this combined information can be deadly to the competition.

Sometimes, bid management doesn't make sense, as in the case of a campaign that is managed with a branding strategy. For these campaigns, AdGooroo is an invaluable addition to your marketing arsenal.

7. Does AdGooroo click on ads? [TOP]

No. AdGooroo collects impression information only. We never click on any ads.

8. Can you manage my campaigns for me? [TOP]

AdGooroo is not an agency, nor do we provide search marketing services. Rather, we provide information to people who manage search marketing campaigns. If you are looking for a company to manage your search campaigns, we recommend looking into the companies on our clients page.

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