Experian Hitwise and AdGooroo combine data to provide the world's first customized end-to-end competitive intelligence services for search marketing

New York, N.Y., Dec. 22, 2010 - Experian® Hitwise®, the leading online competitive intelligence service, and AdGooroo (www.adgooroo.com), a leading provider of digital marketing intelligence and keyword tools, today announced a global agreement to jointly offer customized research and analysis services.

AdGooroo's advertiser intelligence data provides impression-based competitive intelligence on pay-per-click (PPC) and online ad display campaigns. This complements the online consumer behavior insights mined from Experian Hitwise's sample of 25 million Internet users worldwide. Together, the two data sources offer the first ever set of end-to-end digital marketing insights that track consumer and advertiser interactions from initial impression through action.

"As search marketing grows more sophisticated, the ability to correlate competitive advertiser behavior with its impact on consumer search behavior offers advertisers a tremendous advantage," said Luke McGuinness, vice president, partnerships and product management, Experian Hitwise, a part of Experian Marketing Services. "This relationship provides marketers and agencies with the means to get a full view of both advertiser and consumer behavior."

"The combination of these two powerful data sets helps brand marketers understand both how effectively their paid search campaigns are being managed as well as how to tap into the full potential of every marketing dollar," said Richard Stokes, founder and CEO of AdGooroo. "This brings the industry one step closer to achieving full transparency into the often complex relationship between audience and advertiser."

This research will help clients optimize their online advertising campaigns by more effectively analyzing how competitors manage their campaigns, including analysis of keyword selection, coverage management, and campaign performance. The integrated custom offerings from AdGooroo and Experian Hitwise will be available globally.

About AdGooroo
AdGooroo provides online marketers and agencies actionable, on-demand Digital Marketing Intelligence tools that proactively monitor an industry's advertising landscape to help them build a long-term competitive advantage. Based in Chicago, Ill., AdGooroo provides Digital Marketing Intelligence to Internet marketers through its suite of products, including SEM Insight, Display Insight, Industry Insight, Trademark Insight and Link Insight. AdGooroo tools leverage access and automation to provide advertisers with lists of competitors' top keywords, ad copy, campaign statistics and more. Top agencies, brand advertisers and researchers leverage AdGooroo Digital Marketing Intelligence tools. For more information, visit AdGooroo.com.

About Experian Hitwise
Experian Hitwise is the leading online competitive intelligence service. Experian Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 1 million Websites. This external view helps companies grow and protect their businesses by identifying threats and opportunities as they develop. Experian Hitwise has more than 1,500 clients across numerous sectors, including financial services, media, travel and retail.

Experian Hitwise (FTS:EXPN), http://www.experianplc.com, operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong, Singapore, Canada and Brazil. More information about Experian Hitwise is available at www.hitwise.com.

About Experian Marketing Services
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2010, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.