Eric Ward Joins AdGooroo as Link Evangelist

Posted by Richard Stokes on April 28, 2010 to Link Building, Press Releases

The industry's prominent link building expert signs on to promote white hat link building and AdGooroo's Link Insight among users and agency partners

CHICAGO, April 28, 2010 – AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, today announced the appointment of Eric Ward to Link Evangelist. Ward previously collaborated with AdGooroo to develop Link Insight, which combines proprietary link building methodology developed by Ward with AdGooroo's global data collection platform.

"I originally signed on as a consultant with AdGooroo to develop Link Insight, but the more I worked with Rich Stokes and watched Link Insight become a reality, my increasing belief in the product led me to want to be a bigger part of it," said Ward. "I've helped some of the best known brands succeed on the Web over the years, but I’ve never felt I had to get on board with any group like I did when working with Rich and AdGooroo."

In his role as link evangelist, Ward will continue to improve Link Insight's feature set and also interact with agencies and Link Insight subscribers. As he has for fifteen years, Eric will promote responsible and ethical link building, consistent with search engine best practices.

Since 1994, Ward has helped many major Web properties improve their linking profile, including PBS, Discovery, National Geographic and TV Guide. He also assisted Jeff Bezos in the launch of Amazon.com.

"Eric Ward has become known worldwide as the leading expert on responsible link building," said AdGooroo Founder and CEO Rich Stokes. "His expertise was instrumental in developing Link Insight, and Link Insight accounts have outpaced all of AdGooroo's other product launches, so the response from the market has been phenomenal."

Link Insight enables website owners to find, score and build quality links quickly and easily. This product eliminates the guesswork by providing an obvious roadmap toward building impactful links. Link Insight also includes workflow management features, making it simpler for link builders to track changes and progress.

The tool is available by application to website owners and businesses that adhere to responsible website promotion techniques and do not engage in tactics designed to artificially manipulate rankings without regard to quality or link source. Ward and AdGooroo have put a system in place to continually monitor user behavior and promote link building best practices.

Those interested in learning more about AdGooroo or Link Insight can visit http://www.adgooroo.com/products/link_insight.php. More information about Eric Ward is available at www.ericward.com.

About AdGooroo

AdGooroo provides online marketers and agencies actionable, on demand competitive intelligence tools that proactively monitor an industry's advertising landscape to help them build a long-term competitive advantage. Based in Chicago, AdGooroo provides competitive intelligence to Internet marketers through its suite of products, including SEM Insight, Display Insight, Trademark Insight and Link Insight. AdGooroo tools leverage access and automation to provide advertisers with lists of competitors' top keywords, ad copy, campaign statistics and more. Top agencies and brand advertisers leverage AdGooroo competitive intelligence tools.