Court rules that use of trademarks in AdWords copy is infringement
Posted by Richard Stokes on April 7, 2008 to
A court has recently ruled in favor of the plaintiff in an ad copy infringement case. The plaintiff, Storus, sued Aroa for using their trademark, "smart money clips," in the title line of one of their AdWords ads.
Barry Schwartz at SearchEngineLand points out that not only would it have been easier to petition Google to pull the ad, it would have been much cheaper as well (Eric Goldman at at Technology & Marketing Law Blog estimates the losses at between 1-5% of the total legal fees.)
Original case
Full article at SearchEngineLand
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