Case Study: SageRock Consulting

The following case study was provided to us courtesy SageRock.com

Psychicsource.com experienced some amazing benefits from a Google AdWords web marketing campaign that started in the beginning of 2005 and is running currently. The objective was to re-visit the account and expand it to try and re-create the success of the current Overture PPC account. The AdWords campaign had been used for awhile in the past and hadn't performed very well. So we came back to it with three main goals: Pick new keywords and write new ads, increase overall traffic to the site and increase conversions on the site.

In December the numbers for the campaign were around $3.50 per click and they received 1378 clicks with a .4% click through rate. The overall spend for the month was $6,201. The CPC was way too high in this case and we knew that we could get this down and potentially increase the clicks with more focused ads and better positioning.

In January, we started using a tool called AdGooroo. This software works with your AdWords account and allows you to analyze your competition, determine the optimal positions for your keywords, see what's working in the campaign, and read about suggestions for what needs to change.

We immediately noticed a change in the numbers and the benefit of the AdGooroo tool was proven without a doubt. We built a web marketing strategy that made us stand out as much as possible from our competitors in the psychic hotline market. It's a very competitive field and by using the data we had we were able to craft unique ads and position them so we weren't over spending, and we could still be visible to the majority of the search traffic.

The clicks in January went up to 7248 with a CPC of $1.04 for a total monthly cost of $7,535. This was a nice increase and a validation of our strategy this early in the process. February was even better with 39,271 clicks for the month at a CPC of $.33 and total monthly cost of $12,783. So in two months we were getting 30 times the traffic per month that we had in December for just double the spend.

We checked AdGooroo almost daily to analyze what our competitors were doing and what the ideal positions were for our phrases. Surprisingly the best results came when we backed our bids down and didn't try for the highest positions.

In March we again improved with 59,938 clicks at a $.22 CPC and a total of $13,186 for the month. This was another great improvement and was especially good for the client to bring them another 20,500 clicks for only $500 more dollars than in February.

Finally, in April we hit our all time high to date with 72,739 clicks at $.24 a click for a total of $17,551 for the month. At this point the campaign is running smoothly and spending approximately $600 a day.