Books and Guides

Millions compete for exposure on Google, Yahoo!, and Bing, but 97% of them fail to get results. Become one of the elite 3% who succeed. How? Search advertising specialist Richard Stokes reveals that and more!

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A little known fact about search marketing is that most advertisers are missing out on 4 out of 5 opportunities to show their ads to their target customer. This 12-page guide will show you the the PPC best practices which when followed invariably lead to above-average amounts of paid search traffic.

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Why do only 3% of search advertisers dominate their industries? What do they know that the other 97% doesn't? In this book, you'll discover little-known strategies that these companies use to beat established competitors, increase search traffic, and cut their customer acquisition costs with Google and Yahoo pay-per-click advertising.

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Learn how to master two simple content advertising programs - Google's AdWords content ad network and ContextWeb's ADSDAQ Exchange - so that you can efficiently get your message out and effectively generate a strong customer base. In this book, David Szetela relays strategies for using these content-based services and gives you specific tactics for getting the best results from each of them.

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