- AdGooroo Get the Edge in Search Marketing
- Free 10 Day Trial Client Login
Press
April 16, 2008Google gains advertiser share relative to Yahoo, MSN
Search Engine Advertiser Update – Q108
April 16, 2008
The number of companies advertising on the top three search engines increased considerably in Q1. Both January and February saw strong growth in the overall number of search engine advertisers, followed by modest growth in March. This represents the first significant sign of expansion in advertiser activity since last May. Most of this was due to a large increase in the number of active Google advertisers.
The trends in advertiser share which persisted throughout the latter half of 2007 largely reversed themselves in Q108. The biggest gainer this quarter was Google, who increased their advertiser share from 72.7% to 77.0%. Yahoo ended a long winning streak with its first decline in seven months, dropping from 34.5% to 30.1%. MSN held its ground, increasing slightly from 11.1% to 11.4%.
Despite this short-term shift in fortunes, Google lost ground to its two major competitors over the trailing twelve months. We estimate that MSN has increased its year-over-year advertiser base by 11%, Yahoo by 5%, and Google by only 4%.
While suggestive, our advertiser counts are estimates only and should be interpreted in light of other data. These figures represent the net effect of both new advertisers and advertisers lost through attrition.
Charts:
1. Share of Advertisers by Search Engine
2. Monthly Change in Advertiser Count
3. Relative Advertiser Count vs. 12 Months Ago
Download PDF with all charts and tables (free registration required)
Posted on 11:35 PM | Permalink | Comments (0) | TrackBacks (0)
June 23, 2007How keyword length and ad position impact CTR and CPC on Google AdWords
June 22, 2008
Of the many factors impacting campaign return, cost-per-click (CPC) and clickthrough rate (CTR) are among the most important. For this reason, it is vital that professional search marketers understand their relationship at more than a superficial level.
In a study conducted by the AdGooroo research team in early 2008, we attempted to measure the exact relationship between cost-per-click and clickthrough rate. More importantly, we measured how these critical campaign metrics were affected by the length of the searcher's keyword phrase as well as the average position in which the ad appeared on Google AdWords.
The end result of this study was a proprietary index (the “AdGooroo search index”) which illustrates how these relationships change across the entire range of ad positions on Google.
We demonstrate how to combine this index with standard website metrics, such as conversion rate and average order size, to reliably predict the optimal average position for both broad and niche keywords.
Our model can also be used to predict those rare situations in which advertisers can aggressively outbid their competitors for top positions while maintaining profitability.
Finally, the index can also be used to reliably predict how a keyword ad will perform when historical data is unavailable or insufficient, such as when setting up a new campaign or managing keywords which receive only a few clicks per month.
Tables and Charts:
1. Change in average cost-per-click by keyword length and average position
2. Average cost-per-click versus keyword length
3. Change in average clickthrough rate by keyword length and average position
4. Clickthrough rate versus keyword length
5. Predicted profit for broad keywords
6. Predicted profit for niche keywords
Posted on 10:32 AM | Permalink | Comments (0) | TrackBacks (0)
April 11, 2007AdGooroo Announces Select Users of its Search Engine Marketing Insight Tools
As search grows increasingly competitive, some of the nation's top agencies use AdGooroo to unlock industry-specific search secrets on behalf of clients
Search Engine Strategies New York 2007
Booth #1130
NEW YORK--(BUSINESS WIRE)--AdGooroo, the leading provider of search engine marketing competitive intelligence, today unveiled a partial list of power users at Search Engine Strategies New York. Power users have demonstrated mastery in applying AdGooroo insight tools to achieve search engine marketing success and superior returns on behalf of their clients.
''Ad agencies, analytics and corporate communications companies, Web publishers, and marketers large and small use AdGooroo products,'' said AdGooroo VP of Sales and Client Services Tom O'Grady. ''We want to spotlight our agency power users. Our tools help them perform at a higher level for existing clients and attract new clients with unprecedented industry-specific search insights, illustrating the growing importance for agencies to offer search expertise as the channel becomes increasingly important in the eyes of marketers.''
Some of AdGooroo's agency power users include:
- iCrossing
- 24/7 Real Media
- Coremetrics
- Point It!
- Resolution Media
These agencies assist their clients with a wide range of marketing support. Each agency reports that search plays a role of growing importance in their clients' marketing mix and that AdGooroo's search engine marketing insight tools position them to achieve greater levels of success and more effectively manage their clients' brands online.
''AdGooroo has become a valuable tool for Point It! and its many clients. Not only does AdGooroo enable us to clearly identify top competitors based on rank and coverage; it also allows us to proactively monitor any fluctuations and quickly react,'' said Joe Weller, Senior Strategist at Point It!, a Seattle-based search engine marketing company. ''AdGooroo automates a number of competitive intelligence and data collection tasks, freeing our team to focus on more strategic efforts such as campaign analysis, testing, and optimization.''
Most of AdGooroo's agency users leverage a campaign management tool to provide the scalability and automation their clients' complex search programs demand. AdGooroo products ensure the best possible strategic campaign decisions are made, creating an effective structure and direction in which search campaigns can be managed.
''24/7 Real Media has been using AdGooroo in conjunction with our search marketing tools for the past year,'' said 24/7 Real Media SVP of Business Development Matt Kain. ''We use our Decide DNA technology to make our clients' campaigns hum, but we also use tools like AdGooroo to give competitive context to those campaigns in the wild. After all, search marketing is about more than just ROI and bid management.''
See AdGooroo at Booth #1130
At Search Engine Strategies New York, AdGooroo will exhibit at booth #1130, featuring three product demo stations. The firm will also offer extended Free Trial Cards to select agencies and marketers new to AdGooroo.
About AdGooroo
Based in Chicago, AdGooroo is the leading provider of competitive intelligence to search engine marketers through its SEM Insight, Natural Rankings and Trademark Monitoring products. AdGooroo products leverage access and automation to provide paid search, natural search and trademark monitoring insights unavailable anywhere else that improve search advertising returns, shining light on competitors'' keywords, ad copy, campaign statistics and more. Top agencies and big brand advertisers leverage AdGooroo's unique, cost effective products for search engine marketing success. For more information, visit AdGooroo.com.
Posted on 8:00 AM | Permalink | Comments (0) | TrackBacks (0)
August 6, 2006AdGooroo Releases New Tools for Search Engine Marketers
Latest version of AdGooroo marketing intelligence service provides unprecedented strategic insight and actionable data to search agencies and consultants.
August 7, 2006 - AdGooroo, a leading search engine marketing intelligence provider, today announced the release of AdGooroo 5.0, the next generation of their powerful web-based application for search marketers.
"The latest version of AdGooroo is an important step forward in terms of usability and power. By combining paid and natural search results in a unified reporting service, AdGooroo empowers advertisers to make the most informed decisions possible," said AdGooroo President Richard Stokes.
AdGooroo's web-based application provides search engine marketers and interactive agencies with deep insight into search rankings, keyword performance and competitive positioning for both paid and natural search results. With AdGooroo, clients can monitor, analyze, and optimize search activity across different campaigns, search engines, and even countries. AdGooroo offers unprecedented visibility into search results with their SEM Insight and Natural Ranking Monitoring services while their Trademark Monitoring service allows advertisers to analyze and record activity on trademarked terms.
In addition to the previous reports offered with the service, the latest version of AdGooroo offers new ones as well, including the ability to view and evaluate the effect of search advertising on brand awareness, benchmark one advertiser against another, track historical trends in rank and coverage, and compare PPC to natural results.
This update offers major improvements to usability as well. Subscribers can customize the appearance of their reports, schedule them to run automatically on certain dates, and receive them by email.
Mr. Stokes added: "Search engine marketers are growing increasingly sophisticated and with search representing more than 40% of all online ad spending, search intelligence has become a critical input into all online advertising and marketing decisions. This release offers search executives and managers the most comprehensive set of analysis tools available."
About AdGooroo
AdGooroo is the leading provider of search engine intelligence. Its proprietary technology tracks all search advertising activity across any industry vertical, empowering sophisticated agencies and advertisers with actionable data related to competitors` keywords, ad copy, natural and paid search via online reports and daily email alerts. AdGooroo provides the insight and information needed to generate the highest possible return on advertising investment.
Posted on 9:32 PM | Permalink | Comments (0) | TrackBacks (0)
December 5, 2005Performics Uses AdGooroo for Advertising Intelligence Data and Trademark Monitoring Services
Tuesday, December 06, 2005
Data to complement search and affiliate program management
CHICAGO, Dec. 6 - Performics, the performance-based marketing division of DoubleClick Digital Advertising Solutions, today announced at the Search Engine Strategies Conference in Chicago that it has extended its relationship with AdGooroo, an advertising intelligence company that provides reporting on search engine marketing activity.
Performics is now utilizing AdGooroo's Trademark Monitoring Service to support affiliate program management and monitor search engine activity on client trademarks and continues to use AdGooroo's competitive intelligence tools for search advertising programs. Performics manages more than 150 search engine marketing campaigns utilizing proprietary technology to automate all aspects of paid search marketing, including bid management and keyword development. Search program managers provide a full-service solution for clients and use AdGooroo's competitive intelligence data to benchmark performance against other advertisers in client categories.
"Search engines are an extremely important touchpoint for an advertiser's brand, and our clients want to understand how the brand is being communicated to consumers through search engine activity," said Chris Henger, Performics vice president of marketing and product development. "AdGooroo provides valuable insight for our affiliate and search program managers and helps us deliver on our promise to enable clients to best leverage their brand through performance-based marketing channels."
The effective management of affiliate marketing programs requires insight into search engine marketing activity, because many affiliate publishers use search to drive traffic on behalf of advertisers. AdGooroo's Trademark Monitoring Service reports activity on advertiser brands across all search engines.
"Performics' leadership position in both search and affiliate marketing puts them in a unique position to leverage AdGooroo's products, and they understand the importance of search engine activity across all aspects of online marketing," said Gary Allen, chief executive officer of AdGooroo.
Henger added: "It's our client-centric approach and a long standing commitment to quality that enables Performics to maintain a strong roster of online retail brands. Actionable information from tools like AdGooroo enables Performics to grow affiliate and search programs in unison to meet our client's overall objectives."
About DoubleClick Digital Advertising Solutions
Performics is the performance-based marketing division of DoubleClick Digital Advertising Solutions and is a leading provider of Affiliate, Search and Data Feed Marketing Solutions.
DoubleClick Digital Advertising Solutions, an operating unit of DoubleClick, provides technology and services that empower marketers, agencies and Web publishers to work together successfully. Its focus on innovation, reliability and insight enables clients to improve productivity and results.
Since 1996, DoubleClick has empowered the original thinkers and leaders in the digital advertising industry to deliver on the promise of the rich possibilities of our medium. Today, the company's DART and Performics divisions power the digital advertising marketplace. Tomorrow, it will continue to enable clients to profit from opportunities across all digital advertising channels as consumers worldwide embrace them. DoubleClick has global headquarters in New York City and maintains 21 offices around the world to serve its more than 1500 clients.
About AdGooroo
AdGooroo is the leading provider of advertising intelligence to search engine marketers. Its proprietary technology tracks all search advertising activity in any given industry, empowering sophisticated agencies and advertisers with competitors' keywords, ad copy, campaign statistics, daily alerts, and other information needed to generate the highest possible return on advertising investment.
Media Contact:
Kraig Smith
media imPRessions, Inc.
312.222.9591
ksmith@media-impressions.com
Posted on 5:14 PM | Permalink | Comments (0) | TrackBacks (0)
August 4, 2005AdGooroo Releases SEM Insight 4.0, the Latest Update to Its Innovative Marketing Console for Search Engine Advertisers
Thursday, August 04, 2005
CHICAGO, Aug. 4 /PRNewswire/ -- AdGooroo, LLC (http://www.AdGooroo.com), a Chicago-based search engine advertising intelligence company, has unveiled a series of new tools in its marketing console for pay-per-click advertisers.
Chief among these service enhancements is coverage of Yahoo! Search Marketing. AdGooroo clients advertising on Yahoo! now have access to detailed information about every competitor in their industries. With this information, they can discover new keywords, improve their ad copy, benchmark their campaigns against the industry, and more.
The latest expansion into Yahoo! also covers AdGooroo Trademark Monitoring(TM). Customers subscribing to this trademark monitoring service will also soon be able to automatically identify all infringing advertisers and generate the appropriate complaint forms with very little effort.
AdGooroo SEM Insight(TM) and AdGooroo Trademark Monitoring(TM) now cover international markets as well. Both the United Kingdom and Japan will be immediately available to customers, with further country expansions planned in upcoming months. This allows advertisers to monitor their search advertising worldwide, both in aggregate and at the country level.
"We are reaching out to the international market in recognition of the growing number of global search campaigns," says Richard Stokes, president of AdGooroo, LLC. "This expansion will improve the ability of marketing managers to monitor and adjust their campaigns on a country-by-country basis."
Search engine ads suddenly disappear without warning, causing unexpected drops in traffic. SEM Insight(TM) now includes a "Missing Keyword Report" which identifies when these ads stop showing. AdGooroo clients will also have access to competitor rankings, charted out within a keyword space in terms of advertising prominence.
AdGooroo's Seasonal Index allows search engine advertisers to instantly view the relative level of competition within a keyword group over a sixty-day period, condensing several competitive intelligence tools into a single, revealing chart. This allows advertisers to both align their search campaigns with other marketing efforts as well as pinpoint which keyword groups to capitalize on and at precisely what time.
"Growing competition for search engine placement is pushing advertisers to make use of more sophisticated technologies to maintain a competitive edge," says Stokes. "AdGooroo will continue to meet this need with innovative solutions, giving its clients the edge they need to succeed."
SEM Insight(TM) pricing starts at $99 per month, with plans available for small businesses, agencies, and large enterprises.
About AdGooroo:
AdGooroo is the leading provider of advertising intelligence to search engine marketers. Its proprietary technology tracks all search advertising activity in any given industry, empowering sophisticated agencies and advertisers with competitors' keywords, ad copy, campaign statistics, daily alerts, and other information needed to generate the highest possible return on advertising investment.
Richard Stokes
President
AdGooroo, LLC
1030 North Kingsbury
Chicago, Illinois 60610
866-263-9900
Posted on 5:20 PM | Permalink | Comments (0) | TrackBacks (0)
August 2, 2005Seasonal Index Charts Hyper-Competitive Keywords
Tuesday, August 02, 2005
CHICAGO, Aug. 2 /PRNewswire/ -- AdGooroo, LLC (http://www.AdGooroo.com), a Chicago based search engine advertising intelligence company, will unveil its anticipated Seasonal Index tool on August 2, 2005. This index allows search engine advertisers to instantly view the relative level of competition within a keyword group over a sixty-day period, condensing several competitive intelligence tools into a single, revealing chart.
AdGooroo's Seasonal Index tool should prove most useful for search advertisers that depend on seasonal or other periodic variables to maximize their online budgets. Such variables include seasonal travel, retail, sports promotions and public services, among others. Companies competing against a growing number of sophisticated advertisers will be better able to concentrate their budgets on targeted keyword groups, while capitalizing on time-sensitive online marketing campaigns.
The Seasonal Index is shown as a number ranging from 1 to 1000, calculated every day for each client's keyword groups. The Index increases when a select few competitors begin capturing a large percentage of the available impressions; it decreases when an increasing number of competitors have a smaller percentage of the available impressions.
The Seasonal Index makes advertisers aware of sophisticated competitors with effective campaign management, in addition to highlighting smaller, less effective competitors. This allows advertisers to both align their search campaigns with their other marketing efforts as well as identify which keyword groups to capitalize on and at precisely what time.
"Florida travel is an excellent example of how AdGooroo's Seasonal Index will help maximize budgets for pay-per-click advertisers," says Richard Stokes, president of AdGooroo, LLC. "Florida hotel chains often pause their campaigns when they book six or more weeks in advance and resume them when vacancies become available. Using our seasonality data, search campaign managers in this industry can target their budgets with pinpoint accuracy in this competitive landscape."
Hyper-competitive industries such as travel, hospitality, and home lending are expected to benefit most from AdGooroo's Seasonal Index tool. As search engine advertising as a whole continues to become more competitive, AdGooroo continues to provide innovative tools to curb the cost of escalating budgets and increase its clients' return on investment.
About AdGooroo:
AdGooroo is the leading provider of advertising intelligence to search engine marketers. Its proprietary technology tracks all search advertising activity in any given industry, empowering sophisticated agencies and advertisers with competitors' keywords, ad copy, prominence information, daily alerts, and other information needed to generate the highest possible return on advertising investment.
Richard Stokes
President
AdGooroo, LLC
http://www.AdGooroo.com
Phone: 866-263-9900
Email: sales@adgooroo.com
Posted on 5:22 PM | Permalink | Comments (0) | TrackBacks (0)
May 4, 2005AdGooroo Hires Top CTO
Wednesday, May 04, 2005
CHICAGO, May 4 -- AdGooroo (http://www.AdGooroo.com) today announced an additional executive management appointment. Gary Allen joins the company as Chief Technology Officer (CTO), responsible for further developing AdGooroo’‘s technology strategy.
"We could not have picked a more savvy and talented leader to head AdGooroo’‘s technology department," says Richard Stokes, President and Founder of AdGooroo. "As we continue pushing the envelope for search engine advertising, Gary’‘s involvement will focus our efforts on improving functionality, scalability and better addressing the needs of larger agencies."
Prior to AdGooroo, Allen was CTO at Performics, now the performance division of DoubleClick. At Performics, he managed system development efforts of the in-house IT team to build customer-focused e-commerce solutions. He was also responsible for the design, development and enhancement of Performics’‘ Internet-based platform/service offerings and various technological advances.
Allen also headed the wireless technology group for ABN AMRO Information Technology Services. There he developed the Wireless Initiative Project that included financial and technical risk management, project planning, team building, and the development and implementation of a three-tiered e-commerce infrastructure.
AdGooroo has reported an exceptional year of growth and is strategically positioning itself to become the foremost SEM support company on the market today. "The addition of Allen further solidifies our commitment to become the platform of choice for search engine marketers," added Stokes.
AdGooroo’‘s service continuously monitors the search engines, tracking all competitors in any given industry. It provides keyword research, trademark infringement monitoring, competitive intelligence and other tools for search advertisers that are otherwise not available. By accurately plotting out who the leaders are in an industry, AdGooroo clients are empowered to make more knowledgeable and profitable AdWords decisions. (http://www.AdGooroo.com)
Posted on 5:23 PM | Permalink | Comments (0) | TrackBacks (0)
February 8, 2005Proceed Interactive Selects AdGooroo for Competitive Online Marketing Analysis
Tuesday, February 08, 2005
Addition of AdGooroo Technology Offers Clients a Competitive Edge
Recognizing the importance of competitive intelligence in the development of strategic online marketing programs, full-service interactive marketing agency Proceed Interactive announced today the addition of AdGooroo marketing intelligence tools to their suite of best-of-breed technology.
With AdGooroo, Proceed Interactive provides its clients with unprecedented intelligence on the marketing activities of their competitors. The service offers clients a variety of tools to evaluate the marketing environment, including industry maps, keyword metrics, market share data, access to competitors’‘ ad archives and keywords, and data on underexposed keywords. In addition, Proceed clients will now be able to determine if competitors are bidding on their trademarks, an issue hotly debated in recent months.
"To be effective in Internet marketing, you need to stay at least one step ahead of the competition," said Proceed co-founder and co-CEO Jon Schepke. "Proceed Interactive constantly evaluates new technology to give our clients a competitive advantage, and AdGooroo is a truly innovative and powerful new tool in our online marketing arsenal. We look forward to a successful relationship that will deliver superior results to our clients."
In addition to Web analytics consulting, Proceed Interactive delivers a wide variety of services to clients, including online marketing strategy, search marketing, online media buys, affiliate marketing, creative design & user experience and technology services.
"Proceed Interactive is a real visionary in search marketing," said Richard Stokes, CEO of AdGooroo. "When companies leverage AdGooroo’‘s technology with Proceed’‘s comprehensive and strategic approach, their online marketing efforts will find even greater success."
Both Proceed Interactive and AdGooroo are based in Chicago.
About AdGooroo
AdGooroo is the world’‘s first competitive intelligence service for paid search advertisers. AdGooroo tracks the competition and empowers advertisers and agencies, allowing them to base decisions on facts and thoroughly beat the competition. For more information, please visit www.adgooroo.com.
About Proceed Interactive
Founded in 1996, Proceed Interactive (formerly Meandaur) is a pioneer in the development, execution and analysis of results-driven Internet marketing campaigns. A full-service interactive agency, Proceed Interactive helps Fortune 1000 companies extend brand awareness and drive sales through online marketing strategy, search marketing, online media buys, affiliate marketing, creative design & user experience, technology services and web analytics consulting.
With headquarters in Chicago, the company also has offices in Los Angeles, Dallas and Santiago, Chile. Proceed Interactive is one of the few Overture-certified Site Match Exchange resellers worldwide. For more information, please visit www.proceedinteractive.com.
Posted on 5:24 PM | Permalink | Comments (0) | TrackBacks (0)
January 5, 2005Surveying the Search Landscape
Thursday, January 06, 2005
Search advertisers are becoming increasingly hungry for competitive intelligence. As paid search takes its place alongside more traditional marketing media, players feel the need for a comparative tool such as radio's Arbitron or TV's Nielsen ratings: something to indicate how well, or how poorly, your campaigns are being viewed—and how that performance stacks up to your rivals' efforts.
One service company has come up with what it considers a unique way to survey the competitive search landscape. Chicago-based AdGooRoo says it can map out keywords for any campaign and show a paid search marketer, or an SEM agency working, how often those words are appearing and how much traffic they're producing.
“What we can measure is an advertising concept called ‘‘share of voice',” says AdGooRoo president Richard Stokes, a veteran of advertising agencies. “If you have 100 people at a flea market, all screaming ‘‘Buy my digital camera!', you want to know which of those guys have bullhorns.”
In terms of search marketing, share of voice comes from tracking two crucial measurements for each keyword: coverage, or how many times an ad appears in search results on the keyword in question, and relative ranking, or how many ads appear ahead of it.
AdGooRoo gets these measures by using agents in scattered cities around the U.S. to track results for each managed keyword every half hour. At press time, AdGooRoo is only able to track keyword performance in Google's AdWords program: but Stokes says the service is talking with Overture to measure performance in Yahoo searches as well, and he anticipates hooking into their system as early as Q2 2005.
The results compiled by these separate agents are then consolidated and put into a one-page Web dashboard. For a monthly fee, subscribers to the AdGooRoo service can log in and get the metrics on how high, and how often, their keywords are appearing in Google searches. They can get both a decimal rating for the overall performance of a portfolio of keywords and a chart that plots that performance against the results of their key competitors. Campaigns that score high on both ranking and coverage will cluster in the upper right quadrant; underperformers will languish in the lower left.
The end product, says Stokes, is a unique topographic map of all the relevant daily activity in a subscriber's prime search space. “They'll be able to see who their current top competitors are,” he explains. “They'll see which of their keywords are being exposed to the maximum degree and, more importantly, which are being underexposed, so they can take corrective action. They can see overall campaign statistics on themselves, and they can also drill straight from that front page and get an x-ray view of what the competition is doing.”
He points out that AdGooroo is doing more than simply dressing up metrics from the search engines in shiny new clothes. “We can tell you things about your keywords that the engines can't,” he says.
Take the coverage measure, for example. A year ago, a marketer could spend $1 for a Google search ad and be 100% certain that my ad would show up 100% of the time against that keyword. Today, the same marketer might spend $8 for the same ad against the same keyword and still have no clear idea of how frequently his ad was showing up.
Stokes cites a search agency that managed keywords for a client who wanted to appear at the top of the page every time, no matter what the bids cost. AdGooroo's system showed that the client's ad was in fact appearing only 5% of the time, despite those stratospheric bids. “The agency guy immediately ran to a computer, Googled that search term, and sure enough, he had to do it five or ten times before the ad appeared once,” Stokes says. “He couldn't believe it.”
Theoretically, AdGooRoo can track as many keywords as a company wants to manage. But Stokes doubts that it's cost-effective to keep tabs on more than the top tier. AdGooroo itself targets 2500 to 3000 keywords, but Stokes only tracks 250 in the AdGooRoo system, the ones producing the most traffic and the highest conversion rates. “The most able competitors I'm facing are targeting those same keywords,” he says. “So those are the guys I have to keep an eye on.”
Stokes was formerly a senior technologist with Leo Burnett's Publicis group, where he spearheaded an effort to put 50 years' worth of advertising online. An admitted serial entrepreneur, he has also started a number of Internet companies. One of these, an online technology review site called GooRoo, actually gave birth to the platform that AdGooRoo now employs. The software was originally developed to make GooRoo itself more competitive.
“I first realized that it could be commercialized when an ad copywriter friend began trying to get more freelance business through Google,” he says. “I said he should try out this platform we had. He used it and within 48 hours stopped advertising; he had more work than he could handle.”
Since the platform is still relatively new, Stokes and company are still wringing it every which way to discover new ways it might help advertisers. One feature that will prove useful to growing numbers of search marketers is the ability to oversee search engine results for trademark infringement, either in keywords or in the titles of ads. Using AdGooRoo's service, marketers can be alerted when their trademark appears; they can then take a snapshot of the occurrence, revealing what keywords it's happening on, the text of the ad, the destination URL and in some cases even the contact information for the Web malefactor. “If you then send all that information to Google, that ad will be down in 20 minutes,” Stokes says.
One other use is still in the experimental stage but may wind up as part of the AdGooRoo feature set. Stokes has been working on taking a batch of keywords and dividing them up into three buckets based on the part they play in the sales-conversion cycle. The first bucket, called “browse” would contain terms that draw viewers who aren't necessarily looking for anything more than information: short phrases such as “digital camera”, for example. The second bucket, called “shop”, would hold longer, more sophisticated phrases that pull consumers who are ready to spend: “Buy digital cameras” or “compare digital cameras.” The last group, in the “purchase” bucket, would appeal to consumers near the end of the buying decision and would consist of very specific keyword phrases like “Panasonic XE 370 digital camera.”
“We're looking at the usefulness of tracking competitors in those three buckets to see if there's some kind of efficiency we can offer marketers using that technique,” Stokes says. “There are some interesting results coming out of this test, and we're starting to talk about it with some of our biggest subscribers. The ones who are most serious about search engine advertising, with the biggest search budgets and the most search expertise: This is something that should interest them.”
Posted on 5:26 PM | Permalink | Comments (0) | TrackBacks (0)
December 9, 2004Resolution Media enhances client performance using AdGooroo
Thursday, December 09, 2004
Resolution Media Enhances Client Performance Using AdGooroo, an Innovative SEM Service That Tracks Every Competitor in a Given Industry
CHICAGO, Dec. 9 /PRNewswire/ -- Today, Resolution Media, a leading Search Engine Marketing Firm (SEM), teamed up with AdGooroo, an innovative SEM technology developed to fill the AdWords intelligence void.
Resolution Media is a direct marketing search services firm, providing their clients with strategy, development and execution for paid search campaigns, search engine optimization (SEO) and other complimentary interactive marketing consulting services. "Working with AdGooroo seemed like a natural choice for us," said Tony Bombacino, Resolution Media’‘s vice president of marketing and client services (http://www.ResolutionMedia.com). "We’‘re always looking for cutting-edge technologies that help meet and exceed our clients’‘ goals."
AdGooroo’‘s service provides radar-like charts that plot out every competitor in a given industry. SEM agencies and individual AdWords advertisers alike can exploit AdGooroo’‘s ability to provide instant industry maps, easy trademark searches, gain access to the competition’‘s ad archives, create side-by-side comparisons, and more. These unique tools allow advertisers to make smarter, more profitable campaign decisions.
"When we developed AdGooroo, we knew that it would push the search engine marketing envelope," said Richard Stokes, President of AdGooroo LLC (http://www.AdGooroo.com). "Resolution Media has always been a leader in their industry," he added. "Not only are we pleased to be working with them, I think that this further exemplifies their commitment to providing their clients with the tools to succeed in this industry."
Bombacino is quick to point out that AdGooroo isn’‘t meant to replace other "best of breed" bid management technologies, but rather complement them. "Our team takes a portfolio approach to managing and optimizing our clients’‘ search engine marketing campaigns, meaning that it’‘s important to understand key metrics down to the individual keyword level. AdGooroo’‘s ability to identify and track ‘‘orphaned terms’‘ will allow us to pinpoint missed opportunities and assess where competitors are stealing share."
As an industry leader, Resolution Media is among the first SEM agencies to utilize AdGooroo’‘s unique benefits. Both companies are sure to profit, providing their clients with the industry’‘s most comprehensive marketing approach.
About Resolution Media:
Resolution Media is a direct Marketing Search Services Firm. We provide our clients with strategy, development, and execution of paid search campaigns; search engine optimization, along with merchandising and customer experience analysis to connect and improve their search investments. We utilize our direct marketing expertise to deliver a centralized solution for leveraging all facets of search engine marketing. Working directly with marketers, agencies and partners, we provide dedicated resources to meet and exceed their search marketing goals.
About AdGooroo:
AdGooroo is the world’‘s first competitive intelligence service for paid search advertisers. AdGooroo tracks the competition and empowers advertisers and agencies, allowing them to base decisions on facts and thoroughly beat the competition.
Posted on 5:35 PM | Permalink | Comments (0) | TrackBacks (0)
November 23, 2004AdGooroo Gives AdWords Advertisers Unprecedented Competitive Insight
CHICAGO, Nov. 23 /PRNewswire/ -- Compare Google's third-quarter revenue increase of 105 percent, to $805.9 million, from $393.9 million year-over-year and you get the feeling that somebody's flipping a mighty large bill. As stockholders cash in on "Googlemania," AdWords advertisers, Google's bread and butter, are the ones watching their CPC costs climb through the roof.
"Advertising with AdWords used to be a surefire way to increase ROI," says Richard Stokes, founder of AdGooroo LLC (http://www.AdGooroo.com), an online competitive intelligence firm. "But as hoards of new advertisers jump on the AdWords bandwagon, real estate is becoming scarce and costs-per-click are skyrocketing."
Combine a crowded marketplace with surprisingly little competitive intelligence and you get frustrated advertisers gambling with larger budgets. This discrepancy has sent AdWords advertisers scrambling, trying to fill the competitive void.
Enter AdGooroo and its unprecedented competitive intelligence.
Within 24 hours of signing up, AdGooroo clients have access to detailed charts mapping out every competitor and a listing of the particular set of keywords that the subscribers choose. With that intelligence they're able to create side-by-side comparisons, be the first to know when new competitors enter an industry, know when existing competitors run new ads and much more.
"AdGooroo was born out of necessity," explained Stokes. "Most advertisers using AdWords have limited access to competitive intelligence within their industry. Before AdGooroo, the only thing going for them was that everyone was playing on an even field. But today, AdGooroo clients are often in the unique position of being the only ones in their industries with the tools to make smarter, more profitable decisions."
It's important to note that AdGooroo does not replace existing management tools such as conversion tracking and bid management. Rather, it builds on that intelligence to create smarter, more commanding AdWords campaigns.
About AdGooroo:
AdGooroo is the world's first competitive intelligence service for paid search advertisers. AdGooroo tracks the competition and empowers advertisers and agencies, allowing them to base decisions on facts and thoroughly beat the competition.
Posted on 5:40 PM | Permalink | Comments (0) | TrackBacks (0)
November 4, 2004Chicago Entrepreneur Showcases AdGooroo, Most Advanced AdWords Advertising Campaign Tool to Date
CHICAGO, Nov. 10 /PRNewswire/ -- It's official. The next generation of AdWords advertising has begun. With CPC costs inching higher each day, advertisers are scrambling to discover new and innovative ways to edge out the competition. With the recent launch of AdGooroo (http://www.AdGooroo.com), they may have found their most potent weapon yet.
"I compare the launching of AdGooroo to the advent of radar," touted Richard Stokes, entrepreneur and founder of AdGooroo LLC. "Before radar, fighter pilots could only see what was directly in front of them. They relied on instinct and the quality of their jets to get them by. Until now, AdWords advertisers have been in a similar predicament."
The elegant AdGooroo system accomplishes two basic functions previously unavailable to AdWords advertisers. Within 24 hours of signing up with AdGooroo, an advertiser has a detailed map of every competitor in their industry and every keyword that they advertise with.
AdGooroo subscribers leverage that intelligence for increased coverage, more traffic and, ultimately, greater profits. Additionally, AdGooroo offers trademark infringement searches, a historical database of competitor ads, industry leader indicators and a way to spot when new competitors enter an industry.
"We took our time with this project," said Stokes. "I knew that we had something worthwhile and I didn't want to rush it until everything was exactly as I envisioned it." The result of Stokes' patience, together with a seasoned team of Top Gun developers and designers, has been nothing short of phenomenal.
AdGooroo is the next logical step in the evolution of AdWords advertising. "We developed AdGooroo because it does things that were desperately lacking in every AdWords campaign," added Stokes. "One of our early clients in the affiliate marketing industry was bringing in close to $200,000 in revenue before they started using AdGooroo. Today, their company is generating over $1.1 million."
As CPC costs skyrocket from a maturing AdWords playing field, advertisers look to innovative ways to even out the increased competition. As with all new technologies, those that discover it before the competition will profit immensely.
Posted on 5:42 PM | Permalink | Comments (0) | TrackBacks (0)
AdGooroo: The leader in Search Engine Intelligence. Our keyword tracking service allows you to find competitors' keywords, identify top ad copy, diagnose campaign problems, track PPC and organic rankings, fight trademark infringement, and more...
Live Help
Clients
