AdGooroo Research Library

Fourth quarter has traditionally been strong for Google and we expect this to be the case again this year. This seasonal improvement has less to do with total search query volume (which historically is about the same as November), and more with increased competition for ad placement (higher ad prices) and unusually high clickthrough rates.
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Geoffrey Moore’s classic book, “Crossing the Chasm,” spells out five stages in high-tech marketing. The first two stages are typical of new, emerging markets in which innovators and early adopters discover a new technology and begin to adapt it for commercial means.
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The leading story in search the second quarter has been the release of Microsoft’s new Search Decision Engine, Bing. With a launch backed by a $100 million advertising budget, everyone wants to know if Bing is gaining acceptance among consumers and advertisers.
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Although difficult to see from the outside, the first quarter typically brings with it major budget shifts in the search marketing world. As retailers back off their massive fourth quarter spends, the travel industry steps in to take their place. Things are no different this year, other than the surprising additions of Bank of America and ...
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December’s data continues to support our thesis that Q4 will prove to be the strongest quarter on record for Google and Microsoft Live Search. Google led in Q4 with first-page advertiser growth of 58.0%, followed by Live Search with 42.3%. Yahoo trailed with a mere 8.8%, surprisingly low given the brisk pace of online holiday sales.
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First page advertising activity on all three search engines was up sharply during the first two months of Q4. While substantial growth is to be expected during the holiday season, the increase in active advertiser counts is surprising given the current environment of gloom and doom. This is particularly evident when you compare Q408 growth in first-page advertisers to Q407 ...
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We start this quarter's report off with the good news: Microsoft has come back in a big way. During Q3, we measured a 19.3% increase in active first page advertisers, the biggest quarterly increase since we began measuring advertising activity in April 2007. In just one year, Live Search has grown their active advertiser base by almost 32%, putting them in the strongest position since ...
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Many digital marketers operate in highly competitive industries, but few industries come close to approaching the level of competition present in the 2008 Presidential Election. At AdGooroo, we’ve found that as the stakes get higher, so does the quality of search campaigns...
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Perhaps as should be expected as we head into the summer months, Q2 was a quiet quarter for the search advertising industry. While advertiser counts for all three search engines were flat to lower, it appears that Google and Yahoo have turned up the heat on Microsoft.
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Of the many factors impacting campaign return, CPC and CTR are among the most important. Read AdGooroo's latest quantitative research on how these performance metrics are impacted by keyword length and ad position.
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The number of companies advertising on the top three search engines increased considerably in Q1. It was an especially strong quarter for Google who reversed the downward trends seen throughout 2007...
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