AdGooroo Research Library

View rankings of the Top 50 paid search advertisers in 15 retail categories plus total PPC spend for each category.
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This valuable report compares paid search performance on the Yahoo! Bing Network and Google AdWords, including Impressions, CTRs, CPCs, Competition and more. Get the key information PPC marketers need to know.
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Download AdGooroo's informative, 19-page report, "Beating Amazon in Paid Search", to learn how Target, Toys "R" Us, Victoria's Secret and other major retailers are taking on Amazon's pay-per-click campaigns and winning.
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Gain key insights to improve your paid search campaigns, no matter what your industry, with this in-depth look at the Sporting Goods PPC category in 2011. Learn why you may be competing for high-value keywords with companies outside your category and more.
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Learn how to overcome both current economic challenges and your top PPC competitors with this informative guide. Understand how recent online Holiday retail trends may affect your search campaigns, monitor shifts in your competition’s Holiday strategies and tactics in near real time, and more.
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When it comes to Digital Competitive Intelligence for Paid Search, accuracy is of the essence. Inaccurate, partial or untimely data can paint a vastly different picture of the PPC marketing landscape than what is actually occurring, putting businesses that depend on search marketing at risk of making poor decisions that could jeopardize their efforts.
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PPC marketers who use Digital Competitive Intelligence are 3 times more likely to be seen on search engines than their top 20 competitors. Learn how it’s done with this informative, step-by-step guide from AdGooroo. Identify your top competitors’ keywords, ad copy, budgets and more.
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This white paper delves into the methodology behind AdGooroo Budget Analyzer v3.0. Also included are accuracy testing results and practical considerations for use.
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What paid search tactics distinguish successful CPG brands from their less successful counterparts? In this joint study by AdGooroo and Experian Hitwise, we take a close look at the search campaigns of 10 well-known CPG brands to find the tactics that work.
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The advertising recovery (if you can call it that – it was hardly ever more than a deceleration) is still in progress. We measured healthy increases in first-page advertiser activity on all three search engines, indicative of an economy which finally appears to be waking up.
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The first quarter of 2010 appears to have been a positive one for Yahoo!. We noted a 12% increase in the number of first-page advertisers as well as a corresponding increase in total share of advertisers (over 27.6% in February and March – a long term high.)
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Fourth quarter has traditionally been strong for Google and we expect this to be the case again this year. This seasonal improvement has less to do with total search query volume (which historically is about the same as November), and more with increased competition for ad placement (higher ad prices) and unusually high clickthrough rates.
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Geoffrey Moore’s classic book, “Crossing the Chasm,” spells out five stages in high-tech marketing. The first two stages are typical of new, emerging markets in which innovators and early adopters discover a new technology and begin to adapt it for commercial means.
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The leading story in search the second quarter has been the release of Microsoft’s new Search Decision Engine, Bing. With a launch backed by a $100 million advertising budget, everyone wants to know if Bing is gaining acceptance among consumers and advertisers.
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Although difficult to see from the outside, the first quarter typically brings with it major budget shifts in the search marketing world. As retailers back off their massive fourth quarter spends, the travel industry steps in to take their place. Things are no different this year, other than the surprising additions of Bank of America and ...
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December’s data continues to support our thesis that Q4 will prove to be the strongest quarter on record for Google and Microsoft Live Search. Google led in Q4 with first-page advertiser growth of 58.0%, followed by Live Search with 42.3%. Yahoo trailed with a mere 8.8%, surprisingly low given the brisk pace of online holiday sales.
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First page advertising activity on all three search engines was up sharply during the first two months of Q4. While substantial growth is to be expected during the holiday season, the increase in active advertiser counts is surprising given the current environment of gloom and doom. This is particularly evident when you compare Q408 growth in first-page advertisers to Q407 ...
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We start this quarter's report off with the good news: Microsoft has come back in a big way. During Q3, we measured a 19.3% increase in active first page advertisers, the biggest quarterly increase since we began measuring advertising activity in April 2007. In just one year, Live Search has grown their active advertiser base by almost 32%, putting them in the strongest position since ...
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Many digital marketers operate in highly competitive industries, but few industries come close to approaching the level of competition present in the 2008 Presidential Election. At AdGooroo, we’ve found that as the stakes get higher, so does the quality of search campaigns...
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Perhaps as should be expected as we head into the summer months, Q2 was a quiet quarter for the search advertising industry. While advertiser counts for all three search engines were flat to lower, it appears that Google and Yahoo have turned up the heat on Microsoft.
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Of the many factors impacting campaign return, CPC and CTR are among the most important. Read AdGooroo's latest quantitative research on how these performance metrics are impacted by keyword length and ad position.
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The number of companies advertising on the top three search engines increased considerably in Q1. It was an especially strong quarter for Google who reversed the downward trends seen throughout 2007...
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