AdGooroo Releases New Tools for Search Engine Marketers

Posted by Richard Stokes on August 6, 2006 to

Latest version of AdGooroo marketing intelligence service provides unprecedented strategic insight and actionable data to search agencies and consultants.

August 7, 2006 - AdGooroo, a leading search engine marketing intelligence provider, today announced the release of AdGooroo 5.0, the next generation of their powerful web-based application for search marketers.

"The latest version of AdGooroo is an important step forward in terms of usability and power. By combining paid and natural search results in a unified reporting service, AdGooroo empowers advertisers to make the most informed decisions possible," said AdGooroo President Richard Stokes.

AdGooroo's web-based application provides search engine marketers and interactive agencies with deep insight into search rankings, keyword performance and competitive positioning for both paid and natural search results. With AdGooroo, clients can monitor, analyze, and optimize search activity across different campaigns, search engines, and even countries. AdGooroo offers unprecedented visibility into search results with their SEM Insight and Natural Ranking Monitoring services while their Trademark Monitoring service allows advertisers to analyze and record activity on trademarked terms.

In addition to the previous reports offered with the service, the latest version of AdGooroo offers new ones as well, including the ability to view and evaluate the effect of search advertising on brand awareness, benchmark one advertiser against another, track historical trends in rank and coverage, and compare PPC to natural results.

This update offers major improvements to usability as well. Subscribers can customize the appearance of their reports, schedule them to run automatically on certain dates, and receive them by email.

Mr. Stokes added: "Search engine marketers are growing increasingly sophisticated and with search representing more than 40% of all online ad spending, search intelligence has become a critical input into all online advertising and marketing decisions. This release offers search executives and managers the most comprehensive set of analysis tools available."

About AdGooroo

AdGooroo is the leading provider of search engine intelligence. Its proprietary technology tracks all search advertising activity across any industry vertical, empowering sophisticated agencies and advertisers with actionable data related to competitors` keywords, ad copy, natural and paid search via online reports and daily email alerts. AdGooroo provides the insight and information needed to generate the highest possible return on advertising investment.