AdGooroo Launches First Online Advertising Based Lead Generation System

CHICAGO, February 3, 2010--(BUSINESS WIRE)--AdGooroo (www.adgooroo.com), a leading provider of Digital Marketing Intelligence, today released the first lead generation system based on online advertising activity.

Sales and marketing professionals apply nearly two dozen advertising-focused selects to create highly targeted prospect lists from more than 500,000 businesses listed in AdGooroo’s comprehensive Internet advertising database.

“Agencies, technology providers and others who sell to advertisers have asked us to offer a lead generation system for years,” said AdGooroo Founder and CEO Richard Stokes. “With an unparalleled contact verification system that mirrors the quality of AdGooroo’s data, this new offering is a breakthrough in high-quality lead generation.”

The new business-to-business lead generation system leverages the same database that powers SEM Insight™, Link Insight™, Display Insight™ and Trademark Insight™ to enable sales and marketing professionals to narrow their focus and target only the most appropriate prospects. AOL, for example, could target advertisers spending at least $2,000/month on paid search who do not currently advertise on the AOL network by running three filters. This narrows the field from the nearly 150,000 contextual advertisers to a much smaller subset of less than 9,000 prescreened prospects.

About AdGooroo

AdGooroo (www.adgooroo.com) provides online marketers and agencies actionable, on demand Digital Marketing Intelligence tools that proactively monitor an industry’s advertising landscape to help them build a long-term competitive advantage. Based in Chicago, AdGooroo provides Digital Marketing Intelligence to Internet marketers through its suite of products, including SEM Insight, Display Insight, Trademark Insight and Link Insight. AdGooroo tools leverage access and automation to provide advertisers with lists of competitors’ top keywords, ad copy, campaign statistics and more. Top agencies, brand advertisers and researchers leverage AdGooroo Digital Marketing Intelligence tools. For more information, visit AdGooroo.com.