AdGooroo Hires Top CTO

Posted by Richard Stokes on May 4, 2005 to

Wednesday, May 04, 2005

CHICAGO, May 4 -- AdGooroo (http://www.AdGooroo.com) today announced an additional executive management appointment. Gary Allen joins the company as Chief Technology Officer (CTO), responsible for further developing AdGooroo’‘s technology strategy.

"We could not have picked a more savvy and talented leader to head AdGooroo’‘s technology department," says Richard Stokes, President and Founder of AdGooroo. "As we continue pushing the envelope for search engine advertising, Gary’‘s involvement will focus our efforts on improving functionality, scalability and better addressing the needs of larger agencies."

Prior to AdGooroo, Allen was CTO at Performics, now the performance division of DoubleClick. At Performics, he managed system development efforts of the in-house IT team to build customer-focused e-commerce solutions. He was also responsible for the design, development and enhancement of Performics’‘ Internet-based platform/service offerings and various technological advances.

Allen also headed the wireless technology group for ABN AMRO Information Technology Services. There he developed the Wireless Initiative Project that included financial and technical risk management, project planning, team building, and the development and implementation of a three-tiered e-commerce infrastructure.

AdGooroo has reported an exceptional year of growth and is strategically positioning itself to become the foremost SEM support company on the market today. "The addition of Allen further solidifies our commitment to become the platform of choice for search engine marketers," added Stokes.

AdGooroo’‘s service continuously monitors the search engines, tracking all competitors in any given industry. It provides keyword research, trademark infringement monitoring, competitive intelligence and other tools for search advertisers that are otherwise not available. By accurately plotting out who the leaders are in an industry, AdGooroo clients are empowered to make more knowledgeable and profitable AdWords decisions. (http://www.AdGooroo.com)