AdGooroo Gives AdWords Advertisers Unprecedented Competitive Insight

Posted by Richard Stokes on November 23, 2004 to

CHICAGO, Nov. 23 /PRNewswire/ -- Compare Google's third-quarter revenue increase of 105 percent, to $805.9 million, from $393.9 million year-over-year and you get the feeling that somebody's flipping a mighty large bill. As stockholders cash in on "Googlemania," AdWords advertisers, Google's bread and butter, are the ones watching their CPC costs climb through the roof.

"Advertising with AdWords used to be a surefire way to increase ROI," says Richard Stokes, founder of AdGooroo LLC (http://www.AdGooroo.com), an online competitive intelligence firm. "But as hoards of new advertisers jump on the AdWords bandwagon, real estate is becoming scarce and costs-per-click are skyrocketing."

Combine a crowded marketplace with surprisingly little competitive intelligence and you get frustrated advertisers gambling with larger budgets. This discrepancy has sent AdWords advertisers scrambling, trying to fill the competitive void.

Enter AdGooroo and its unprecedented competitive intelligence.

Within 24 hours of signing up, AdGooroo clients have access to detailed charts mapping out every competitor and a listing of the particular set of keywords that the subscribers choose. With that intelligence they're able to create side-by-side comparisons, be the first to know when new competitors enter an industry, know when existing competitors run new ads and much more.

"AdGooroo was born out of necessity," explained Stokes. "Most advertisers using AdWords have limited access to competitive intelligence within their industry. Before AdGooroo, the only thing going for them was that everyone was playing on an even field. But today, AdGooroo clients are often in the unique position of being the only ones in their industries with the tools to make smarter, more profitable decisions."

It's important to note that AdGooroo does not replace existing management tools such as conversion tracking and bid management. Rather, it builds on that intelligence to create smarter, more commanding AdWords campaigns.

About AdGooroo:

AdGooroo is the world's first competitive intelligence service for paid search advertisers. AdGooroo tracks the competition and empowers advertisers and agencies, allowing them to base decisions on facts and thoroughly beat the competition.