AdGooroo Appoints New Executive Vice President of Client Services

Robin Simkins brings brand, agency perspectives to competitive intelligence provider

CHICAGO, JUNE 23, 2008 – AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, today appointed Robin Simkins executive vice president of client services.

"More than 1,000 online marketers tap AdGooroo's competitive intelligence keyword research and suggestion tools for quick access to lists of competitors' top keywords, lists of competitors bidding on their own top keywords and much more, because we've built these tools to intuitively address the needs of marketing strategists," said Gary Allen, AdGooroo CEO. "As we prepare to launch new products and continue to optimize our search engine marketing tool suite, Robin's insights on the marketing initiatives of top brands and interactive agencies will prove instrumental in our mission to provide the best competitive intelligence tools and meet the needs of even more marketers."

At AdGooroo, Simkins will oversee all client service and marketing initiatives for the firm, including client communications, new product rollouts, advertising, public relations, and more. Working closely with other AdGooroo executives, Simkins will increase the company's presence at important industry trade shows and within the media, working to generate buzz around AdGooroo's tools and the results they help marketers attain.

"The AdGooroo tool suite takes a unique approach to competitive intelligence by providing valuable data on pre-click activity, enabling clients to understand what consumers actually see on the search results page," said Simkins. "The value proposition is very compelling and I'm excited to work with clients and help raise the company profile to be synonymous with the 'tool that search marketers cannot live without.'"

Prior to joining AdGooroo, Simkins served as the vice president of marketing for DoubleClick Performics. There she was responsible for strategic marketing planning and execution. She originally joined Performics in 2002, as Director of Marketing, later earning a promotion to vice president. Prior to joining Performics, Simkins served as Director of Marketing and Ecommerce for Apartments.com, a division of Classified Ventures.

About AdGooroo

AdGooroo provides online marketers and agencies actionable, on demand competitive intelligence tools that proactively monitor an industry's advertising landscape to help them build a long-term competitive advantage. Based in Chicago, AdGooroo provides competitive intelligence to search engine marketers through its tool suite, including AdGooroo Express, SEM Insight and Trademark Insight. AdGooroo tools leverage access and automation to provide advertisers with lists of competitors' top keywords, ad copy, campaign statistics and more. Top agencies and brand advertisers leverage AdGooroo competitive intelligence tools. For more information, visit AdGooroo.com.