AdGooroo API and Excel Add-On Now Available

Posted by Richard Stokes on September 9, 2009 to Features

We are pleased to announce the launch of the AdGooroo API program. This API lets developers access AdGooroo competitive intelligence data to build virtually any application that meets their needs.

Here are a few possibilities:

• Integrate coverage and rank data with your agency's campaign management dashboard.
• Create a rules-based bidding engine within Excel, using a simple, easy-to-install add-on.
• Track your natural rankings in an iPhone app or Google desktop widget.

The AdGooroo API is based on the popular REST architecture and supports data transfer formats such as JSON, XML, and CSV. You are free to develop in the language of your choice, including .NET, Perl, PHP, or virtually any other common language.

The API will be available free of charge on a limited, first-come-first-serve basis to SEM Insight customers (Trademark Insight data is not yet supported by the API.) To request access, please contact your customer service representative. Upon acceptance, you will be given access to our website which contains quota details and documentation.