AdGooroo Academic Program

Supporting the academic community is a top priority for AdGooroo. We offer our services to academic departments and professors for the purposes of conducting research into internet marketing and making real world search marketing data available to students through labs and classrooms.

Academic Program Benefits:

• Free academic license to AdGooroo SEM Insight
• Reprint rights to individual chapters of Richard Stokes book, Mastering Search Advertising.
• Reprint rights to data contained in AdGooroo's Quarterly Search Advertising reports
• Advance access to future educational materials, including select chapters from "The Ultimate Guide to Pay-Per-Click Advertising" (Entrepreneur Press, May 2010)

Eligibility

The AdGooroo Academic Program is open to faculty and staff who work full or part-time at qualifying educational institutions (public or private vocational school, correspondence school, junior college, college, university, scientific, or technical school) which has been accredited by an accrediting agency nationally recognized by the U.S. Secretary of Education.

Request an AdGooroo Academic Account

Please provide us with the following information:

• Full Name
• Academic Institution
• Title
• Full or Part Time?
• If AdGooroo data or materials will be used for a class, please provide the name and a link to the class website.

Please email this information to Robin Simkins or feel free to call us at 866-263-9900.

Mastering Search Advertising Reprints

Rights are granted to members of the AdGooroo Academic Program to reprint the following chapters from "Mastering Search Advertising" for research or teaching purposes.

TOC + Chapter 1 - Is Search Advertising Fair?
Chapter 2 - The Customer Lifecycle Model
Chapter 3 - Keep an Eye on the Books
Chapter 4 - Keyword Research
Chapter 5 - How to Choose Ad Groups
Chapter 6 - Keyword Matching
Chapter 7 - Coverage - The Hidden Metric