About Us

AdGooroo is the leading provider of advertising intelligence to search engine marketers. Its proprietary technology tracks all search advertising activity in any given industry, empowering sophisticated agencies and advertisers with competitors' keywords, ad copy, campaign statistics, daily alerts, and other information needed to generate the highest possible return on advertising investment.

AdGooroo was founded in 2004 to answer the need for independent competitive intelligence in the emerging Search Engine Marketing (SEM) industry. The original version, designed for use as an internal marketing technology for an affiliate marketing company, provided only three paid search reports for Google US. Today, we offer three products and dozens of reports of both natural and pay-per-click activity for Google, Yahoo, MSN, and Baidu in many countries around the world.

Executive Management

Richard Stokes, Founder, President, and Chief Gooroo

Richard is a long-time internet marketer over 15 years experience in technology and advertising management. He was previously a technology executive at Publicis Groupe/Leo Burnett. He has a BS in Computer Engineering from the University of Illinois and an MBA in Entrepreneurship and Technology Management from the Kellogg Graduate School of Management at Northwestern University. Richard is a regular speaker on search marketing topics, is a certified expert in both email marketing and conversion optimization, and is the author of "Mastering Search Advertising - How the Top 3% of Search Advertisers Dominate Google AdWords".

Robin Simkins - EVP Client Services

Robin Simkins leads the Client Services team at AdGooroo. She is responsible for managing client expectations and growth, customer education, training and certification. Robin came to AdGooroo with more than a decade of Internet marketing and management experience, with a concentration in Search Engine Marketing. Prior to joining AdGooroo, Robin was the Vice President of Marketing at DoubleClick-Performics and began her online career at Classified Ventures. Robin holds a B.A. from the University of Wisconsin-Madison and a J.D. from the University of Pittsburgh, School of Law.

Abuna Demoz - VP Engineering

Abuna Demoz joined AdGooroo in early 2005, developing cutting edge software and managing a worldwide technology footprint. He has over 10 years professional software development experience and was previously a software developer for Publicis Groupe/Leo Burnett. Demoz holds a B.S. in Computer Science, and an M.S. in Computer Science/Data Mining and Knowledge Discovery from DePaul University. When not at the computer, he enjoys cycling and kitesurfing.

Memberships